Branding + Packaging that hits harder
for cpg founders who aren’t here to blend in
I help emerging brands punch above their weight with bold, shelf-ready branding + packaging—from brand identity and packaging concepts to complete retail-ready systems.
A different way to build your brand
In my experience, an hour of real-time collaboration can accomplish 2–3x more than traditional asynchronous back-and-forth.
2-3x
Less back and forth, more forward motion
Skip the long timelines and endless revision cycles.
We build your brand together during focused design sessions using live collaboration, instant feedback, and 3D visualization—so decisions happen in minutes instead of weeks.
make your move
Tackle your brand in focused phases—or go all in with an immersive week.
Either way, your brand starts showing up on a different level from day one.
A focused day dedicated to one major brand or packaging objective.
Best If:
You want to build your brand in focused stages.
Choose Your Focus:
— Logo + Brand Foundation
— Front-of-Pack Design
— Multi-SKU Packaging Development
— Back-of-Pack + Side Panels
— Retail Displays or Shipping Case
— Brand Collateral + Merch
$1,050 / Design Day
An immersive week dedicated to building your brand + packaging system.
Best If:
You’re ready for a concentrated creative push.
Build Your System:
— Brand Concept + Visual Direction
— Logo + Brand Foundation
— Front-of-Pack Design
— Multi-SKU Packaging Development
— Back-of-Pack + Side Panels
— Brand Assets + Guidelines
$3,200 / Design Week
Here’s what we can build together
brand identity
PACKAGING
MULTI-Sku SYSTEMS
retail assets
illustration
here’s the plan
1
book
Choose a Design Day or Design Week that fits your project. Your spot is reserved with a 50% deposit.
2
prep
Complete a short prep workbook and join me for a 45-minute strategy call. We’ll align on goals, priorities + direction so we can hit the ground running.
3
collab
We’ll work together in real time (primarily through Slack) with quick calls as needed to talk something through. You’ll see the work take shape and steer where we spend our time.
4
repeat
Need another round? Keep the momentum going with synchronous follow-up sessions. Book 1 hour, half day, or full day sessions as you need it.
Focused time, not fixed deliverables.
We’ll set priorities together and tackle the highest-impact work first, moving through as much as our time allows.
between rounds
Need a little more time?
Existing clients can book shorter, focused sessions for refinements, rollout + production. Just like Design Days, these sessions happen in real time via Slack, with quick calls as needed to keep things moving.
For small design tweaks, additional asset exports, production edits, updates.
$165 / SESSION
For rollout, production prep + more substantial design updates.
$550 / SESSION
Here’s what clients say
“I am floored at the outcome of our day together. The structure and organization you put around the process made the whole thing stress-free. You took my input seriously and turned it all into something so beautiful.”
— Amy, Wildboard Snacks
“You've helped us create a packaging system that I'm really proud of. Finding talented designers who understand branding, packaging, and the realities of getting products to market is not easy, and working with you has been a great experience.”
— Antoinette, Peruana Sauce
"Incredible!! Truly, thank you so much for bringing this to life in such a beautiful way! I’m beyond thrilled!!
This slays."
— Kristina, Kristini's Teas
"It was an absolute pleasure working with you on this project! Thank you so much for helping bring this new rebrand to fruition! Will definitely be recommending you to other CPG founders!”
— Dina, Crunchy Ra Ra
If you’re inventing something new—or trying to stand out in a crowded category—playing it safe won’t get you there.
book your
design day
want to discuss your project first?
hey there, i’m bethany
I help CPG founders create bold, shelf-ready branding and packaging in just a few focused days.
I started in product design at MIT, learned brand strategy at Stanford, and honed my graphic design skills at Shillington. Now I bring it all together to create product brands that don't just look good—they work in the real world.
connect with me >
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Once you book, I'll send you everything you need to get started: an invite to your private Slack channel, a shared Google Drive folder, a file upload checklist, a guided prep workbook, and a link to schedule a 45-minute strategy call 2-3 days before your first session.
The workbook is a shared Google Doc with helpful prompts to walk you through your goals, inspiration, and project details. -
Since I have a limited number of design days, there are no refunds for cancellations. Life happens, so if you need to reschedule, let me know and I’ll do my best to accommodate you. I just ask that you please do so with as much advance notice as possible.
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Design days begin around 10 AM ET and continues until 5 PM ET. For those in the united states, this works well from coast-to-coast as you only need to be online ready to give feedback starting around 11:00 AM ET/ 8:00 AM PT. If you are outside the US, let’s discuss so we can adjust the hours to work for both of our schedules.
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You can always book a free intro call before you book your design day. We can discuss your project and I will give my best guess of how many days will be required. If you are on a tight budget, we can also discuss what can realistically be completed in a one design day.
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Typically, I book out 2-3 weeks in advance for design days, and it can be longer for a design week. I recommend giving yourself at least 2 weeks to thoroughly complete your prep work so you can get the most out of our time together. Check my calendar to see my upcoming availability.
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It depends on what we're working on! You don't need to be on a call or actively collaborating the entire time, but you should keep Slack open and be available to respond to questions and give feedback throughout the session. Some projects require more input than others, but quick decisions help us keep the work moving and make the most of our time together.